I’m registering for this upcoming Facebook Marketing webinar. It’s presented by Mark Dawson, who I recently featured here. Thought I would share the webinar info, in case anyone else was interested too…
“HOW TO USE FACEBOOK ADS TO GET YOUR BOOKS NOTICED, BUILD YOUR MAILING LIST OF READERS AND PUT YOUR WRITING CAREER ON THE RIGHT TRACK”
Facebook advertising works – if you know how to take advantage of the incredibly powerful platform.
We partnered with Mark Dawson, bestselling self-published author and expert Facebook marketer, to bring you a free webinar.
We’ll show you:
- How to use Facebook to grow your mailing list & get your books noticed
- How to target your ads to reach the right people
- How to implement a strategy to add subscribers at no cost
- And much more!
Don’t miss your chance to learn how to leverage Facebook advertising from the pros: Mark Dawson and Written Word
Media CEO Ricci Wolman.
When Rayanne commandeers her husband’s weekend fishing trip, she knows it’ll take work to adjust Owen’s attitude. She has no choice. Since the tragedy, they lost so much. They need to reconnect.
Without her knowledge, Owen texts his best buddy, Daryl, to join the getaway. The three of them aren’t alone in the backwoods of Georgia, though.
Owen took something that didn’t belong to him. Something that changed their lives. And now the owner wants it back. By any means — including a posse led by a killer dog.
At first, Rayanne is clueless about the item and its value. One thing becomes crystal clear: If it’s not returned, they might not make it home alive.
My new suspense thriller, The Cypress Trap, will be released on August 16, 2015. It’s available for pre-order now.
Below is the book trailer. You can purchase the Florida Suspense Mystery on Amazon or by clicking here.
A pitch is a short, private session with an assigned editor or agent. You’ll probably get about five minutes and you’ll want to be organized. So how do you prepare? Here are three actions you can take to be ready to make a strong, memorable impression.
1. Write a log line.
A log line is a simple, direct one sentence synopsis of your book, kind of like television episode descriptions on your cable’s guide screen. It should read something like this:
(Book Title) is a (word count) (genre) about a (main character) who must (story question) before (consequences if story question is not resolved).
2. Think about simple questions.
Next, think about how you will respond to some general questions about your book and its characters, and expect to chat about these topics for a few minutes.
- Who is the Protagonist and what is his/her character arc?
- Where is the setting and why is it interesting?
- What is the story’s hook?
- Why are you writing this story?
- Who do you think would buy this book?
3. Create a “One Sheet.”
A One Sheet is an information page you can give to the agent or publisher as a takeaway. Think of it as your book’s resume.
If an agent or editor is interested in your book, the One Sheet will travel easy and has all the important details they’ll need once they’re back in their office. Include the title, word count, genre, the log line, a one or two paragraph summary, a short bio and your contact information. Remember it’s a ONE-sheet. That means ONE page…the front page. Not front and back. Not two pages stapled together.
Follow these three actions and you should be fully prepared.
Sometimes I feel more excited about the reviews on my books than the checks from Amazon. To an extent, I’m sure every author feels the same way. However, it can be tough getting readers to write one. Personally, it looks like my numbers for ‘Prey of Desire’ are one review in twenty sales.
So if you’re like me and looking for a way to increase reviews, here are a few tips I’ve found that work:
- Trade Reviews with fellow writers
You probably personally know quite a few writers from local critique groups, writing conferences, book fairs and social media. See who would be willing to trade reviews. It’s a time investment, but will be a good way to start building some numbers. However — and I can’t stress this enough – don’t trade 5 stars for 5 stars. You must still provide honest, thoughtful reviews.
- Join Review Groups in GoodReads
GoodReads has several review groups. You’ll find readers looking for a free copy in trade for an honest review. You’ll also find round robin groups that will provide four people to read and review your book while you read and review four other books. There’s also a great benefit in networking with other authors.
- Jump on the Blog Tour circuit
Blog tours are great way to get reviews, especially from bloggers that are specific to your genre. Through this tour, a set number of book review bloggers will read and post reviews on their website (and generally Amazon & Good Reads). There are blog tour services that will organize everything for you, but they generally cost between $100 to $500, depending on the company. However, you can contact book review blogs on your own and submit your book to them at no cost.
- Participate in Facebook Groups
Run a search on Facebook for “book groups” and you’ll find an entire author/reader network out there. Like GoodReads, there are groups that exchange reads & reviews. There are also book clubs and book marketing clubs. You’ll even come across the occasional post from someone saying, “Hey… I just finished the book I was reading. Anyone got any suggestions?”
- Ask for help from email and/or blog followers
If you’re serious about your writing career, you should have a website and blog that’s collecting followers and email addresses. Send the word out that you’re trying to get to X number of reviews and need their help. Offer to provide your book for free for an honest review. You’ll get some takers.
With the job of marketing falling square on the author’s shoulders nowadays, it seems like most of us are spending more time peddling our books and less time writing new ones. That’s why Good Reads is such an important tool.
Michelle Campbell Scott’s Goodreads For Authors: How To Use Goodreads To Promote Your Books is a comprehensive guide to the social networking site. The book is clear, concise and easy to read. It’s got a logical order that’s invaluable to beginners, giving a soup to nuts crash course to get you up and running. Intermediate users will find a wealth of details that will raise your understanding to the next level. And, the end of chapter summaries will allow the no-time-to-read browser a quick study and immediate answers.
I’d been poking around on Goodreads for about year, and was somewhat familiar with the website. Yet I didn’t yet understand how best to use groups or giveaways to promote my books. There were a lot of features that I was completely unaware even existed. The book walks you through everything from signup to reviews to widgets in meticulous detail. I spent a couple of weeks studying this book—not because of any problem with the content, but because I kept jumping over to Goodreads to implement the book’s suggestions. To cap it all off, there’s an outline on how to accomplish and prioritize these tasks, which can seem overwhelming if viewed all at once.
This is a must have for any author serious about taking his or her career to the next level.
Since I was familiar with mystery author Cheryl Tardif I started with her book, How I Made Over $42,000 in 1 Month. There’s good advice here for launching an author platform. She touches on maintaining a blog, using Twitter and setting up a Facebook author page. However, the focus of the book is on Amazon’s KDP Select. She describes her experiences and successes with the system. The books excels at explaining how the program works and understanding how to utilize it.
Unfortunately, this is an established author with a following describing her experiences. I appreciate the candor that Tardif puts forth, describing her sales as “modest” until she used KDP Select back in 2012. Today, things have changed on Amazon. I wouldn’t expect authors just starting out to experience the same results.
I still believe it’s a great starting point though. And I also believe it would be worth a reread some 18 months later, as I’ve implemented many of the suggestions in her book. With some experience under my belt, I’ll probably discover some tips that went over my head when I was just starting out.
Book Junkies is a Pinterest library devoted to indie and small press publications. There are more than 3,700 pins across 39 boards — that’s Pinterest talk for some odd 3,700 Indie and small press books divided into 38 categories.
Book Junkies was set-up by Louise Wise, a self described Indie Champion. She lives in the UK, and has written several science fiction romance and contemporary romance novels. She runs a blog called Wise Words, which lives here.
According to Wise, Book Junkies is the only Indie library on the net. It’s definitely the largest one I’ve found. Again — with over 3700 books represented and growing — it’s easy to get lost looking around and reading. Most books are pinned from Amazon.com. Because it’s Pinterest, it’s graphicentric and feels like aisles in a library. I got a kick out of just browsing the titles.
Categories include all the basics (mystery-suspense, fantasy, science fiction, romance, horror, Christian, gay & lesbian, action & adventure, etc.) as well novella and short story boards, also divided into categories. Even for reference, you can find “great blog posts,” “promotional sites for Indie authors,” and “author websites.”
Warning though — don’t click on the link unless you’re prepared to devote some time to exploring the site. Book Junkies is addictive.