I’ve set up a new Facebook Page. It’s located at www.facebook.com/AuthorJcGatlin. Seems the Facebook Page was formerly called a fan page. Now people “like” a Page rather than “fan” it. Apparently, once the page receives 30 likes then I get access to insights about the page’s activity.
I have a personal Facebook page, but after reading several marketing books, it seems that it’s best to set up a Page in addition to a Profile. As authors, we can promote our books, include hyperlinks to an Amazon page in About and create a header with advertisement links. Facebook frowns upon you doing any of that in your personal profile.
If you get an opportunity, please jump over to Facebook and “like” the new page.