I’m registering for this upcoming Facebook Marketing webinar. It’s presented by Mark Dawson, who I recently featured here. Thought I would share the webinar info, in case anyone else was interested too…
Facebook advertising works – if you know how to take advantage of the incredibly powerful platform.
We partnered with Mark Dawson, bestselling self-published author and expert Facebook marketer, to bring you a free webinar.
We’ll show you:
- How to use Facebook to grow your mailing list & get your books noticed
- How to target your ads to reach the right people
- How to implement a strategy to add subscribers at no cost
- And much more!
Don’t miss your chance to learn how to leverage Facebook advertising from the pros: Mark Dawson and Written Word
Media CEO Ricci Wolman.
Visit the Website
Sometimes I feel more excited about the reviews on my books than the checks from Amazon. To an extent, I’m sure every author feels the same way. However, it can be tough getting readers to write one. Personally, it looks like my numbers for ‘Prey of Desire’ are one review in twenty sales.
So if you’re like me and looking for a way to increase reviews, here are a few tips I’ve found that work:
- Trade Reviews with fellow writers
You probably personally know quite a few writers from local critique groups, writing conferences, book fairs and social media. See who would be willing to trade reviews. It’s a time investment, but will be a good way to start building some numbers. However — and I can’t stress this enough – don’t trade 5 stars for 5 stars. You must still provide honest, thoughtful reviews.
- Join Review Groups in GoodReads
GoodReads has several review groups. You’ll find readers looking for a free copy in trade for an honest review. You’ll also find round robin groups that will provide four people to read and review your book while you read and review four other books. There’s also a great benefit in networking with other authors.
- Jump on the Blog Tour circuit
Blog tours are great way to get reviews, especially from bloggers that are specific to your genre. Through this tour, a set number of book review bloggers will read and post reviews on their website (and generally Amazon & Good Reads). There are blog tour services that will organize everything for you, but they generally cost between $100 to $500, depending on the company. However, you can contact book review blogs on your own and submit your book to them at no cost.
- Participate in Facebook Groups
Run a search on Facebook for “book groups” and you’ll find an entire author/reader network out there. Like GoodReads, there are groups that exchange reads & reviews. There are also book clubs and book marketing clubs. You’ll even come across the occasional post from someone saying, “Hey… I just finished the book I was reading. Anyone got any suggestions?”
- Ask for help from email and/or blog followers
If you’re serious about your writing career, you should have a website and blog that’s collecting followers and email addresses. Send the word out that you’re trying to get to X number of reviews and need their help. Offer to provide your book for free for an honest review. You’ll get some takers.
I’ve written an edge-of-your seat adventure novel and published it on KDP, Nook, Smashwords and several other sites about a year ago. But only a few of my friends bought it and virtually no one has told me that they read it or left any reviews. So I posted a question to all my friends on Facebook, asking them to share the reasons they haven’t bought my book yet. I made it crystal clear that this had nothing to do with guilting them to buy it. The question was for marketing purposes only. Of course I would take their money if they did feel guilty enough to buy it. But I really want them to read it and not just buy it.
So what should I do? Do you think this will work?
Iced Out By My Friends
I think you may have a few less friends on Facebook in a few days. Not an approach I would have taken.
But, what’s done is done. Now moving forward, you’ve got to ask yourself: who did you write this edge-of-your-seat adventure novel for? Your friends and family or for people who read adventure novels?
If you’re like me, you have some friends who are readers, and a lot who are not. Then, out of those friends who read, each has a specific genre he or she reads. For most of my personal friends, they have little to no interest in murder mysteries. That’s okay. I’m not interested in everything they’re into either. So cut them some slack.
It’s time to focus your marketing efforts on readers of the adventure genre. There’s a million ways to do that, and just as many books out there to help you get started. If you’re not a member of Goodreads.com, then start there. Sign up and join a few groups in your genre. You’ll meet some readers as well as other authors that are in the same boat. Get involved. I would recommend reading “Goodreads for Authors: How to Promote your Books on Goodreads” by Michelle Campbell-Scott.
Next, search MeetUp.com for local writing and critique groups in your area. This will connect you with other writers and workshops in your city. You’ll make new friends who share this common interest. I’m not saying you may need to find all new friends after posting that question on your Facebook page, but you know what they say: “If you can’t change your friends, change your friends.”
Good luck and keep writing.
I produced book trailers for my two novels ( which can be viewed here and here.) I posted the trailers on the obvious sources – my website, Facebook Page, and YouTube channel. Then, I discovered the really hard part: promoting them.
So what’s next? I’ve found a few new places that promote book trailers and thought I’d share them. Please share any resources you’ve found.
New Book Network on YouTube
Book Trailer Matinee on Facebook
“Post Your Book Trailer Here” Message Board on GoodReads
Author’s Den – Videos
Did you know that you can add an Amazon bookstore to your Facebook Author Page? It’s actually fairly simple, and I just set-up a store on my Author Page.
- Sign-up for an Amazon Associate account. It’s free and available at the following address: http://affiliate-program.amazon.com
- On the tabs at the top of the screen, select “aStore.”
- Select “Add a Category Page”
- You can change the category name, if you’d like. I set mine to “My Books on Amazon.”
- Next, you’ll want to “Add Products.” You can select books by the ISBN or ASIN.
- You can choose several templates by returning to “Create aStore Pages” and click “continue” to “Color & Design.”
- There are also several “Sidebar Widgets” with even more options for customization.
- Finally, select “Finish & Get Link.” Choose the “Embed my store using an inline frame” option from the dropdown menu.
- Set-up a “Static HTML: iFrame Tabs” on your Facebook Author Page. It’s free and available at the following address: https://www.facebook.com/appcenter/static_html_plus
- From the App Center page, click on the “Visit Website” button.
- Select the “Add Static HTML to a Page” button
- Select your Author Page from the drop down
- From your Author Page, find the new app (it should have a big star on it) and insert the code from Amazon.
It didn’t take me long to set-up, and wasn’t as intimidating as it sounds. If you’ve got a question or need some help, feel free to message me.
I’ve set up a new Facebook Page. It’s located at www.facebook.com/AuthorJcGatlin. Seems the Facebook Page was formerly called a fan page. Now people “like” a Page rather than “fan” it. Apparently, once the page receives 30 likes then I get access to insights about the page’s activity.
I have a personal Facebook page, but after reading several marketing books, it seems that it’s best to set up a Page in addition to a Profile. As authors, we can promote our books, include hyperlinks to an Amazon page in About and create a header with advertisement links. Facebook frowns upon you doing any of that in your personal profile.
If you get an opportunity, please jump over to Facebook and “like” the new page.