Putting it simply: your platform is the strategy to reach your target market, i.e. the people who are interested in you, what you have to say and, of course, who will potentially buy your book.
I’ve just started constructing my platform.
The first step was setting up a blog and website. I’m still perfecting this site and finding my voice. But it’s a logical step one.
Step two has been broadening my reach with social media. I’ve set up a Facebook fan page and a YouTube channel. I’ve got a GoodReads page and an Amazon author page. But I know that’s just a tip of the iceberg. There are so many social media programs out there, that it can get a little intimidating. Most experts tell you to select two or three programs and use them regularly, rather than do very little across many sites.
The next step is to start compiling a mailing list. Some articles advise to set-up a newsletter or some reason for people to give you their email address, and want to receive information from you. In this day and age, I’m hard pressed to figure out what I could email people that they can’t just as easily Google on their own. And I don’t think this world needs another newsletter.
Somewhere down the line I’ll jump into the Twitter-verse. But that’s another day.
All in all, it’s going to take time to build a solid platform, setting up one component then the next. And, it’s going to take even longer for those components to grow and build momentum. But you’ve got to start somewhere, right?
Want to read some good articles about building an Author Platform? Check out:
- A Definition of Author Platform by Jane Friedman
- Book Marketing Tips: Build Your Author Platform Before You Publish
- Why You Need an Author Platform and How To Get One by Ali Luke