Sometimes I feel more excited about the reviews on my books than the checks from Amazon. To an extent, I’m sure every author feels the same way. However, it can be tough getting readers to write one. Personally, it looks like my numbers for ‘Prey of Desire’ are one review in twenty sales.
So if you’re like me and looking for a way to increase reviews, here are a few tips I’ve found that work:
- Trade Reviews with fellow writers
You probably personally know quite a few writers from local critique groups, writing conferences, book fairs and social media. See who would be willing to trade reviews. It’s a time investment, but will be a good way to start building some numbers. However — and I can’t stress this enough – don’t trade 5 stars for 5 stars. You must still provide honest, thoughtful reviews.
- Join Review Groups in GoodReads
GoodReads has several review groups. You’ll find readers looking for a free copy in trade for an honest review. You’ll also find round robin groups that will provide four people to read and review your book while you read and review four other books. There’s also a great benefit in networking with other authors.
- Jump on the Blog Tour circuit
Blog tours are great way to get reviews, especially from bloggers that are specific to your genre. Through this tour, a set number of book review bloggers will read and post reviews on their website (and generally Amazon & Good Reads). There are blog tour services that will organize everything for you, but they generally cost between $100 to $500, depending on the company. However, you can contact book review blogs on your own and submit your book to them at no cost.
- Participate in Facebook Groups
Run a search on Facebook for “book groups” and you’ll find an entire author/reader network out there. Like GoodReads, there are groups that exchange reads & reviews. There are also book clubs and book marketing clubs. You’ll even come across the occasional post from someone saying, “Hey… I just finished the book I was reading. Anyone got any suggestions?”
- Ask for help from email and/or blog followers
If you’re serious about your writing career, you should have a website and blog that’s collecting followers and email addresses. Send the word out that you’re trying to get to X number of reviews and need their help. Offer to provide your book for free for an honest review. You’ll get some takers.