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100smallfireswithflamecover23One can learn a lot from this book. On the other hand, one can read a few chapters and say – “I knew all that already!”

The second was my original reaction after I’ve read the opening paragraphs. There are literally hundreds of “How-To” books for self-publishing on Amazon alone so, if you’ve read a few of them, you most likely already know some of the material included. Not to mention that some of the books cover the basic topics in much more detail.

However, as I kept reading, I realized that this book is not actually written by a typical writer. This is more of the “Ideas on how to increase sales of your book from a point of view of a professional marketer.”

Just a couple of examples – “Gamification” and “Antic Advertisement”, that are described in some detail in this book, are probably worth a price of admission here by themselves. The chapters on “Creating a marketing plan” for different budgets is also a dead giveaway that this book was written by a marketing pro.

This is like an “All-you can eat” buffet where the authors can pick and choose what strategies might work the best for them. Sometimes it’s not that difficult – a good friend of mine, a philosopher, translator of ancient texts, and a writer of a considerable talent, just emailed me today that one of his books became a “Bestseller” in its category. He concentrated on the basics – cover, description, editing, and submitted his book for reviews. He sounded somewhat surprised when he told me how many copies of his book he sells a day now.

But it’s not really a surprise. One needs to pick a strategy, persist in it, and with a bit of luck it is possible to move some units.

However, if that is a no go for you, this book might have some ideas not usually found in other “How-To’s” for authors. If you already read some of the more mainstream books on the topic and are looking for a fresh perspective, this book just might be it.

— Oleg Medvedkov (Sacremento, CA)

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